CREATIVE CAREER NEWSLETTER

To capture the attention of undergraduates at Pepperdine University, Mia developed a weekly newsletter to 1.7k+ current students with 5+ targeted internships, apprenticeships, information sessions, educational resources, and industry updates.

Mia developed the newsletter branding based on previous Career Center designs and University branding, and developed simple event marketing templates to highlight employers while keeping the layout consistent and easy to update.

  • Welcome Email

    Mia designed an original banner on Canva based on previous department branding, updated text and formatting, and edited copy for the new semester.

  • Call-To-Action

    To promote participation amongs Seniors in this timely request, Mia developed the original designs advertising prizes and communicating urgency.

  • Recruitment

    To promote attendance at employer-led events, Mia tailors emails promoting current open roles and delivers them to interested & eligible candidates.

NONPROFIT COMMUNICATIONS

The Ronald McDonald House Charity of San Diego hosts an annual Giving-Back Raffle with millions of dollars worth or prizes. As part of the Communications team (2021), Mia developed e-blasts, brochures, postcards, billboards, and assisted with the shoot of a radio and television advertisements.

E-blasts were sent at key points in the marketing campaign using MailChimp.

Language was reviewed to ensure proper legal protections while enticing participants with experiential prizes and luxury rewards.